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Practitioner deliverables

Reusable outputs for real GEO client work.

These templates turn Academy lessons into repeatable work products: prompt matrices, AI answer scoring, GEO audit reports, 90-day roadmaps, citation-ready content briefs, technical policy notes, and executive reporting.

Use them to
  • Run a baseline audit before recommending fixes
  • Score AI answers consistently across providers and markets
  • Translate findings into client-ready remediation roadmaps
  • Create pages, policies, and reports that teams can reuse

Prompt Matrix Builder

Build 30-50 prompts across category, comparison, problem, persona, geography, brand and objection intent.

Sections
  • Brand and market
  • Prompt intent buckets
  • Provider list
  • Persona/market variants
  • Scoring columns
  • Remeasurement cadence
Fields
PromptIntentPersonaMarket/languageProviderExpected ideal answerBusiness priority

LLM Response Scoring Sheet

Score AI answers for mention, recommendation position, sentiment, citations, hallucinations and competitor share of voice.

Sections
  • Prompt evidence
  • Mention scoring
  • Recommendation position
  • Citation quality
  • Sentiment and risk
  • Competitor movement
Fields
ProviderPromptAnswer excerptBrand mentionedPositionSentimentCitationsHallucinationCompetitors

GEO Audit Report Template

Turn prompt evidence into an executive-ready diagnosis with priority fixes and proof screenshots.

Sections
  • Executive summary
  • Prompt methodology
  • Provider comparison
  • Competitor gaps
  • Hallucinations and risks
  • 30/60/90-day roadmap
Fields
FindingEvidenceBusiness impactRoot causeOwnerPriorityRemeasure date

90-Day Remediation Roadmap

Prioritize GEO fixes across content, technical, authority, reputation and reporting workstreams.

Sections
  • Quick wins
  • Content/extractability
  • Technical/indexability
  • Authority sources
  • Measurement and reporting
  • Dependencies
Fields
TaskOwnerImpactEffortRiskDue dateSuccess metric

Citation-Ready Page Brief

Plan a page that AI systems can extract and cite without guessing: definitions, proof, sources, FAQs and structured sections.

Sections
  • Audience and query set
  • Entity facts
  • Proof blocks
  • Comparison angle
  • FAQ and objections
  • Schema candidates
Fields
Primary entityCitable claimEvidence sourceVisible answer blockUpdate ownerReview date

JSON-LD Examples for GEO Pages

Reference examples for Organization, Product, FAQ and HowTo markup with caveats about visible content and validation.

Sections
  • Organization
  • Product
  • FAQPage
  • HowTo
  • Validation checklist
  • Reality checks
Fields
Schema typeRequired visible contentSource URLValidation resultKnown limitation

Robots and AI Crawler Policy Template

Document Googlebot, Google-Extended, common AI crawlers and llms.txt guidance without confusing search indexing and model-training controls.

Sections
  • Search crawling
  • AI training controls
  • Commercial bot access
  • llms.txt resources
  • Legal/policy note
  • Monitoring plan
Fields
CrawlerDirectiveReasonBusiness tradeoffOwnerReview date

Client Executive Report Sample

A client-safe narrative for what changed in AI visibility, what shipped, what improved, and what remains uncertain.

Sections
  • This month changed
  • Wins and risks
  • Before/after answer proof
  • Competitor movement
  • Next fixes
  • Decision needed
Fields
MetricBaselineCurrentEvidence linkExplanationNext action