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Citation Authority

Citation Certified

Learn how to become a source that AI systems cite and reference. Build the authority signals that make AI trust your brand as a definitive source of information.

2 hours9 lessonsCertification included
Start Track

What you'll learn

  • Understand the mechanics of why AI systems cite certain sources over others
  • Build the authority signals that make AI trust and cite your brand
  • Implement technical markup that helps AI identify and attribute your content
  • Create high-value content assets designed for maximum citation potential
  • Measure and improve your citation share relative to competitors
  • Develop systematic strategies for capturing citation authority in your space

Who this is for

Content StrategistsSEO ProfessionalsPR TeamsMarketing LeadersThought Leadership Executives

Prerequisites

  • - GEO Mastery Track (recommended)

Course Curriculum

1

The Citation Economy: Why AI Systems Reference Some Brands and Ignore Others

beginner

Understand the mechanics of how AI systems decide which sources to cite, and why citation authority is the new currency of brand credibility.

14 min
2

The Authority Stack: Building the Signals AI Trusts

intermediate

Master the five core authority signals that make AI systems trust and cite your content over competitors.

15 min
3

Technical Authority: Schema Markup and Entity Signals for AI

advanced

Implement the technical signals that help AI systems identify, understand, and properly attribute your content.

18 min
4

Creating High-Citation Content Assets

intermediate

Frameworks and templates for creating content specifically designed for maximum citation potential.

15 min
5

Citation Monitoring and Measurement

intermediate

Build systematic approaches for tracking when, where, and how AI systems cite your brand.

12 min
6

Strategic Citation Capture: Winning Citation Authority From Competitors

advanced

Tactical strategies for capturing citation share in categories where competitors currently dominate.

14 min
7

🆕 The Retrieval Layer: How AI Actually Finds Content

intermediate

NEW: Understand RAG (Retrieval Augmented Generation) and how the retrieval layer determines what AI can cite. Discover why ChatGPT likely uses Google's index.

10 min
8

🆕 The Chunking Framework for AI Citations

intermediate

NEW: Learn how AI extracts 200-500 word "chunks" instead of full pages, and how to structure content that gets pulled into AI responses.

8 min
9

🆕 Format & Freshness: What Actually Gets Cited

intermediate

NEW: Data-backed insights on why listicles capture 50% of top citations, tables are 2.5x more likely to be cited, and why 76% of cited pages were updated in the last 30 days.

10 min

Ready to start learning?

Complete all 9 lessons to earn your Citation Certified certification.

Begin with Lesson 1