Back to Academy

Competitive Intelligence

Certification included

Use AI answers as competitive intelligence: discover which competitors win prompts, why they win, which sources support them, and which fixes can shift buyer perception.

1.5 hours5 lessonsCertification included
Start Track

What you'll learn

  • Build competitor prompt matrices by category, comparison, problem, persona and objection intent
  • Score share of voice, recommendation position, sentiment, source usage and message drivers
  • Separate real competitor advantages from content/source gaps that can be fixed
  • Create a weekly AI competitive war room for agency and executive reporting
  • Turn AI answer evidence into positioning, content and authority priorities

Who is this for

Competitive Intelligence ProfessionalsMarketing LeadersStrategy TeamsProduct MarketingBrand Managers

Course Curriculum

1

The Visibility Landscape: Why Some Competitors Dominate While Others Disappear

beginner

Understand the factors that determine competitive visibility in AI systems and how to map your competitive landscape.

14 min
2

The Competitor Perception Audit: A Comprehensive Framework

intermediate

Master a systematic methodology for auditing how AI perceives your competitors vs. your brand across all relevant dimensions.

18 min
3

Strategic War Gaming: Simulate Before You Execute

advanced

Use scenario planning and simulation to predict campaign outcomes and competitive responses before committing resources.

15 min
4

Winning High-Value Recommendation Queries

intermediate

Tactical strategies for capturing "Best X for Y" queries—the most commercially valuable AI responses in your category.

15 min
5

Building Your Competitive Intelligence Operation

intermediate

Establish systematic monitoring routines that catch competitive shifts early and enable rapid response.

14 min
Live now

Take the CI Certified final exam

This track now has an end-to-end final assessment with server-side grading, certificate issuance, and a public verification page.

VectorGap Academy certificates are educational completion credentials issued by VectorGap. They are not academic degrees, government-recognized diplomas, or professional licenses.

Start final exam

Ready to start learning?

Complete all 5 lessons to earn your CI Certified certification.

Start Learning