5LLMs monitored
6perception metrics
30+Academy lessons
EUAI Act ready
Back to Academy

Brand Perception

Brand Certified

Master the full spectrum of brand perception—integrating social signals, reviews, media coverage, and customer feedback into a unified strategy that shapes how the world sees your brand.

1.5 hours6 lessonsCertification included
Start Track

What you'll learn

  • Understand the interconnected nature of perception across all channels
  • Build systematic approaches to social signal monitoring and optimization
  • Transform reviews into strategic perception assets
  • Develop efficient, signal-focused media monitoring workflows
  • Convert customer feedback into perception-building content
  • Create unified dashboards that reveal perception patterns and drive action

Who this is for

Brand ManagersSocial Media TeamsCustomer Experience ProfessionalsMarketing AnalyticsCommunications Directors

Course Curriculum

1

The Perception Ecosystem: How All Signals Connect

beginner

Brand perception is a complex system where social, reviews, media, customer feedback, and AI signals reinforce each other. Understanding this ecosystem is the foundation of modern brand management.

14 min
2

Social Signals: Monitoring, Interpreting, and Leveraging Social Perception

intermediate

Social platforms are where perception forms in real-time. Learn to monitor, interpret, and strategically leverage social signals for brand perception.

15 min
3

Reviews as Strategic Assets: Building Perception Through Review Platforms

intermediate

Review platforms are major sources of AI training data. Learn to strategically manage reviews for both human audiences and AI perception.

14 min
4

Media Monitoring: Finding Signal in the Noise

intermediate

Traditional media monitoring drowns you in alerts. Learn to build signal-focused systems that surface what matters for perception.

14 min
5

From Feedback to Perception Fuel: Strategic Customer Evidence

beginner

Customer feedback is the most authentic perception signal. Learn to systematically collect and transform it into content that shapes all perception pillars.

14 min
6

Building Your Unified Perception Dashboard

beginner

Bring all perception signals together into a unified view that reveals patterns, drives action, and communicates status to stakeholders.

12 min

Ready to start learning?

Complete all 6 lessons to earn your Brand Certified certification.

Begin with Lesson 1