How Can You Connect VectorGap
to Your Marketing Stack?
Automate your AI brand intelligence workflow. Send alerts to Slack, trigger Zapier automations, sync with your CRM, and build custom integrations with our API.
Why Do AI Brand Intelligence Integrations Matter?
AI brand perception doesn't exist in a vacuum. When ChatGPT starts recommending your competitor more frequently, that shift is often triggered by something—a new blog post, a product launch, a press mention, or changes to their website structure. Without connecting your content and analytics data to your perception monitoring, you're flying blind about what actually moves the needle.
VectorGap integrations solve this attribution problem. By connecting Google Analytics, you can correlate traffic spikes and content publishes with perception score changes. Zapier automations let you trigger workflows when AI perception shifts—alerting your team, updating your CRM, or kicking off content optimization tasks. Slack integration keeps everyone informed in real-time without requiring dashboard visits.
For enterprises with existing martech stacks, our REST API enables deep integration with internal tools, data warehouses, and custom dashboards. Whether you want to embed VectorGap data in Looker, trigger Marketo campaigns based on perception changes, or build proprietary AI visibility workflows, our integrations provide the flexibility to fit your existing processes rather than forcing you to change them.
What Data Sources Can You Connect for Content Attribution?
Connect your analytics platforms to understand how content changes impact your AI perception. Correlate page publishes, updates, and traffic with perception score changes.
Understanding what drives AI perception changes requires connecting the dots between your content activities and how LLMs respond. When you publish a new blog post, update your product documentation, or get mentioned in a press article, these events ripple through the AI ecosystem—but without proper tracking, you won't know which content investments actually improve your visibility in ChatGPT, Claude, or Gemini responses.
Google Analytics integration brings your website data into VectorGap. We track page publishes based on content modification signals, detect traffic spikes that might indicate viral content or PR coverage, and correlate these events with perception score changes over time. You can see which landing pages correlate with improved brand sentiment, which blog topics boost your recommendation rate, and which content updates have no measurable AI impact—letting you optimize your content strategy with data rather than guesses.
PostHog integration extends this to product analytics. For SaaS companies, product engagement often correlates with how AI systems perceive your brand—active user growth, feature adoption, and customer satisfaction signals can influence whether AI recommends your product. PostHog's session data lets VectorGap correlate product metrics with perception changes, giving you visibility into the full customer journey from AI discovery to product engagement.
- Page view tracking
- Content event detection
- Perception correlation
- Traffic spike alerts
- Session analytics
- Event tracking
- User journey mapping
- Engagement correlation
How Does Content Impact Attribution Work?
Understand exactly which content changes drive perception improvements. See correlations between blog posts, product pages, and press releases with your LLM and web perception scores over time.
Which Workflow Automations Can VectorGap Trigger?
Automate your AI brand intelligence workflow. Send alerts, trigger automations, and sync with your existing tools.
AI perception changes happen constantly, and you can't monitor your dashboard 24/7. That's why VectorGap integrates with workflow automation tools that notify you when something important happens and trigger actions without manual intervention. Slack integration delivers real-time alerts directly to your team channels—when perception scores drop, when hallucinations are detected, when competitors gain ground, or when positive mentions spike.
Zapier expands this to virtually any tool in your stack. Set up triggers based on perception score thresholds, sentiment changes, or specific prompt patterns. When triggered, Zapier can update spreadsheets, create tasks in project management tools, add leads to your CRM, send custom emails, or execute any of 5,000+ app actions. Common workflows include weekly report generation, competitive alert notifications, and automatic content task creation when specific metrics decline.
For CRM integration, we're building direct connections with HubSpot and Salesforce. These integrations will enrich contact records with AI perception data—imagine knowing that a prospect's company has declining AI visibility before a sales call, or tracking which accounts have the strongest AI recommendation rates. Webhooks provide the foundation for custom integrations, delivering real-time events with full payload data to any endpoint you specify, complete with signature verification and automatic retry logic.
- Perception score triggers
- Alert notifications
- Report exports
- Real-time alerts
- Channel notifications
- Weekly digests
- Contact enrichment
- Workflow triggers
- Dashboard widgets
- Account sync
- Opportunity insights
- Custom objects
- Database sync
- Page import
- Auto-update
- Real-time events
- Custom payloads
- Retry logic
How Do You Build Custom Integrations with the API?
Full REST API access on Scale and Enterprise plans lets you build exactly what you need for your unique AI brand intelligence workflows.
# Get brand perception score
curl -X GET "https://api.vectorgap.com/v1/brands/{brandId}/perception" \
-H "Authorization: Bearer YOUR_API_KEY"
# Response
{
"brandId": "brand_123",
"bpiScore": 72,
"metrics": {
"accuracy": 81,
"sentiment": 68,
"coverage": 75,
"credibility": 70,
"visibility": 65,
"recommendation": 58
},
"providers": ["CHATGPT", "CLAUDE", "GEMINI", "PERPLEXITY"]
}Frequently Asked Questions About VectorGap Integrations
Common questions about connecting your tools and automating AI brand intelligence workflows.
Connecting VectorGap to Google Analytics takes just a few minutes. Navigate to Settings > Integrations in your VectorGap dashboard, click "Connect Google Analytics," and authenticate with your Google account. Select the GA4 property you want to connect, and VectorGap will begin correlating your content events with perception score changes. You can track which blog posts, landing pages, and content updates drive improvements in how AI systems perceive your brand.
The Zapier integration enables powerful automation workflows for AI brand intelligence. Common automations include: sending Slack alerts when perception scores drop below a threshold, creating Notion pages when hallucinations are detected, adding leads to HubSpot when competitor perception changes, generating weekly PDF reports and emailing them to stakeholders, and triggering content workflows when specific prompts mention your brand. Connect to any of 5,000+ apps in the Zapier ecosystem.
Yes, VectorGap provides a comprehensive REST API on Scale and Enterprise plans. The API allows you to programmatically access perception scores, audit results, Knowledge Base management, competitor data, and more. You can build custom dashboards, integrate with internal tools, create automated workflows, and embed VectorGap data into your existing analytics infrastructure. Full API documentation with code examples is available at vectorgap.com/api.
Content Impact Attribution connects your content publishing events to AI perception score changes. When you connect Google Analytics or PostHog, VectorGap tracks when content is published, updated, or receives traffic spikes. Our correlation engine then analyzes how these events impact your perception scores across ChatGPT, Claude, Gemini, and other LLMs. This helps you understand which content investments actually improve your AI visibility—not just traditional SEO metrics.
Ready to Connect Your Marketing Stack?
Start with our free tier and upgrade when you need API access and advanced integrations for your AI brand intelligence workflow.