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6perception metrics
30+Academy lessons
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GEO Mastery

GEO Certified

Master Generative Engine Optimization—the discipline of making your brand visible, accurate, and recommended by AI systems like ChatGPT, Claude, Gemini, and Perplexity. This comprehensive course teaches you the science behind AI perception and gives you actionable frameworks to dominate AI-driven discovery.

1.5 hours6 lessonsCertification included
Start Track

What you'll learn

  • Understand exactly how AI models form opinions about brands and make recommendations
  • Master the EEAT-AI Framework for building authority that AI systems trust
  • Implement technical infrastructure that ensures AI can discover and accurately index your brand
  • Create content optimized for AI extraction, citation, and recommendation
  • Build a measurement system to track AI visibility and benchmark against competitors
  • Develop a 90-day GEO implementation roadmap customized to your brand

Who this is for

Marketing LeadersContent StrategistsSEO ProfessionalsBrand ManagersCMOsDigital Marketing Directors

Prerequisites

  • - Basic understanding of SEO concepts
  • - Familiarity with your brand's current digital presence

Course Curriculum

1

The AI Discovery Revolution: Why Everything You Know About SEO Is About to Change

beginner

Understand the fundamental shift happening in how consumers and businesses discover brands. Learn why traditional SEO is becoming less relevant and what's replacing it.

12 min
2

Inside the Black Box: How AI Actually Forms Opinions About Your Brand

beginner

Go deep into the mechanics of how large language models learn about brands, form opinions, and decide what to recommend. Understanding these mechanics is essential for effective GEO.

15 min
3

The EEAT-AI Framework: Building Authority That AI Systems Trust

intermediate

Learn the comprehensive framework for building AI authority based on Experience, Expertise, Authoritativeness, and Trust—adapted for the AI age with specific tactics for each dimension.

18 min
4

Content Architecture for AI: Creating Content That Gets Extracted, Cited, and Recommended

intermediate

Master the specific content structures, formats, and patterns that AI systems can easily extract and use. Learn to create content that becomes the source AI cites.

15 min
5

Technical GEO Implementation: Infrastructure for AI Visibility

advanced

Configure the technical infrastructure that enables AI systems to discover, crawl, and accurately index your brand. Learn about llms.txt, robots.txt configuration, and AI crawler management.

14 min
6

Measuring What Matters: AI Visibility Metrics and Competitive Benchmarking

intermediate

Build a comprehensive measurement framework for AI visibility. Learn which metrics to track, how to benchmark against competitors, and how to attribute business impact.

12 min

Ready to start learning?

Complete all 6 lessons to earn your GEO Certified certification.

Begin with Lesson 1