Should a brand create pages for AI-hallucinated URLs?

Only when the hallucinated URL reflects real user intent and the brand can provide a useful, truthful page. If the path is random or misleading, monitor it or redirect only to a genuinely equivalent destination.

How can SEO teams find AI-hallucinated URLs?

Use a mix of AI prompt testing, Search Console, server logs, analytics landing-page errors, support tickets, and referrer data. Repeated hallucinated paths are more important than one-off model noise.

Why LLMs Hallucinate URLs

Understand why AI systems generate plausible but nonexistent URLs, how to detect repeated hallucinated paths, and when those paths reveal real content demand.

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