Price / value
Does AI see the client as worth considering for the money?
AI Preference
Visibility shows whether your client appears. AI Preference shows whether AI would choose them over competitors, why they lose, and which evidence gaps your agency can fix next.
What the buyer can verify
40
preference prompts
8
decision categories
6
AI providers
Preference categories
AI Preference turns competitive recommendation risk into a structured score agencies can explain and improve.
Does AI see the client as worth considering for the money?
Does AI understand what the client can do and where it is differentiated?
Does the answer frame the client as credible for the next wave of buyer needs?
Does AI believe the client is easy to adopt, operate, or integrate?
Does public evidence support the recommendation?
When forced to choose, which brand does the provider recommend and why?
From loss to work
A low score is useful only when the agency can act on it. VectorGap links weak categories to missing proof, source weakness, entity confusion, and page-level fixes.
Identify whether one provider is uniquely weak or every provider agrees the client trails competitors.
Understand why a competitor is chosen: clearer positioning, stronger third-party proof, better sources, or stronger category pages.
Turn preference gaps into concrete proof, source, schema, comparison, and retest work.