Brand24 Review: Affordable Social Monitoring, Incomplete 2025 Coverage
Brand24 offers competitive pricing for social listening. But monitoring only human conversations misses the AI perception layer.
Pricing That Makes Sense
Brand24's pricing structure deserves recognition. In a market dominated by enterprise platforms with opaque pricing, Brand24 publishes clear tiers:
- Individual: $149/year — 2K mentions/month
- Team: $249/year — 10K mentions/month
- Pro: $299/year — 40K mentions/month
- Business: $499/year — 100K mentions/month
For budget-conscious teams who need basic social monitoring, these price points are accessible.
What Brand24 Offers
Real-Time Mentions
The platform tracks brand mentions across social media, news, blogs, and forums with near-instant notifications. When someone tweets about your brand, you know within minutes.
AI-Powered Sentiment
All plans include sentiment analysis. Higher tiers unlock more sophisticated AI-powered insights for analyzing mention context and trends.
The 2025 Gap
Brand24, like most social monitoring tools, was designed to answer one question: "What are people saying about us online?"
In 2025, that question is incomplete. You also need to know: "What is AI saying about us?"
Brand24 cannot tell you:
- How ChatGPT describes your product
- Whether Claude recommends competitors over you
- If Gemini is hallucinating incorrect information about your brand
- Your visibility in AI-powered search results
The Verdict
Brand24 delivers solid social monitoring at accessible price points. For teams who need to track human conversations without enterprise budgets, it works.
But social monitoring alone is incomplete in 2025. AI systems now influence millions of buying decisions daily.
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