Understanding Brand Health Score

Beyond Perception

The Perception Score measures what AI says about your brand. But brand health extends beyond AI responses. The Brand Health Score provides a holistic view by combining multiple signal sources.

The Three Pillars

1. AI Perception (40% weight)

What AI systems say about your brand across providers:

• Perception Score from ChatGPT, Claude, Gemini, Perplexity
• Accuracy, visibility, sentiment, consistency
• Hallucination detection results

1. Digital Presence (30% weight)

Your brand's footprint across the web:

• Search engine visibility
• Social media presence and engagement
• Review site ratings and volume
• News and media mentions

1. Business Signals (30% weight)

Market indicators that reflect brand strength:

• Website traffic trends
• Share of voice in your category
• Competitive positioning

Score Calculation

Brand Health Score = (AI Perception × 0.4) + (Digital Presence × 0.3) + (Business Signals × 0.3)

Each pillar is normalized to 0-100 before weighting.

Limitations

The Brand Health Score is an indicator, not a definitive measure. It combines signals that correlate with brand strength but cannot capture every nuance of market perception.

Use it as one input among many for strategic decisions—alongside qualitative research, customer feedback, and business metrics.