Profound vs VectorGap: Which AI Brand Intelligence Platform Is Better?
An honest, side-by-side comparison to help you choose the right AI perception monitoring tool for your needs. We'll cover features, pricing, strengths, and limitations of both platforms.
What is the difference between Profound and VectorGap?
Choosing the right AI brand intelligence platform is crucial for managing how AI assistants like ChatGPT, Claude, Gemini, and Perplexity represent your brand. Both Profound and VectorGap help brands monitor their AI perception, but they take different approaches and serve different audiences.
Profound is a Enterprise AI Intelligence that profound is the most well-funded player in ai visibility, backed by $58.5m from sequoia capital. they serve enterprise brands like figma, ramp, mongodb, and plaid with 10+ ai engines and soc 2 type ii certification. their enterprise focus means no self-serve option and pricing that excludes most smb and mid-market teams. Their pricing starts at Enterprise (undisclosed, est. $2,000+/month), making them primarily suited for enterprise teams with larger budgets.
VectorGap is an AI Brand Intelligence Platform that combines perception monitoring with GEO (Generative Engine Optimization) content generation, anti-hallucination detection, and knowledge base grounding. VectorGap offers a free tier with 3 audits/month and paid plans from $79-$999/month, making it accessible to startups, SMBs, and enterprises alike.
This comparison will help you understand which platform better fits your needs based on features, pricing, team size, and specific use cases.
How do Profound and VectorGap compare at a glance?
Enterprise AI Brand Intelligence ($58.5M Sequoia-backed)
Profound is the most well-funded player in AI visibility, backed by $58.5M from Sequoia Capital. They serve enterprise brands like Figma, Ramp, MongoDB, and Plaid with 10+ AI engines and SOC 2 Type II certification. Their enterprise focus means no self-serve option and pricing that excludes most SMB and mid-market teams.
Pricing: Enterprise (undisclosed, est. $2,000+/month)
AI Brand Intelligence Platform
Monitors 5 major LLMs, generates GEO content, tracks competitors, and detects hallucinations. Brussels-based, built for SMBs and mid-market. Free tier available with no credit card required.
Pricing: $0-$999/month
What features does each platform offer?
| Feature | Profound | VectorGap |
|---|---|---|
LLM Perception Monitoring | ||
Multi-Provider Support | 10+ models | 300+ models (Enterprise), 5 core on standard plans |
AI Content Generation (GEO) | Limited | |
Competitive Intelligence | ||
Knowledge Base Grounding | ||
Anti-Hallucination Detection | ||
API Access | Enterprise only | |
GEO Optimization | Basic | |
Extractability Analysis | ||
Industry Templates | ||
Share of Model Tracking | Basic |
What are the strengths and weaknesses of each platform?
Strengths
- $58.5M funding (Sequoia Capital lead)
- 10+ AI engines tracked (industry-leading)
- SOC 2 Type II certified
- Enterprise clients: Figma, Ramp, MongoDB, Plaid, Clay
- Claims 7x citation increase in 90 days
- Featured in WSJ, Backlinko, TrafficThinkTank
Limitations
- Enterprise-only — no self-serve or SMB option
- No free tier to evaluate
- Sales-led onboarding (weeks, not minutes)
- Pricing excludes 99% of B2B companies
- No public GEO Academy or educational resources
- No public benchmark data (proprietary only)
Strengths
- $79/mo entry price vs higher competitor pricing — accessible to SMBs
- Free tier with 3 audits/month to evaluate before committing
- Claude and ChatGPT monitoring on all paid plans (not gated behind higher tiers)
- Built-in GEO content generation to improve AI perception, not just monitor it
- VectorGap Academy provides free GEO education for teams
Limitations
- Newer platform with a growing customer base
- White-label dashboards not yet available for agencies
Frequently Asked Questions
Profound is a Enterprise AI Intelligence priced at Enterprise (undisclosed, est. $2,000+/month), while VectorGap is a comprehensive AI Brand Intelligence Platform starting at $0/month with a free tier. VectorGap offers built-in GEO content generation, anti-hallucination detection, and knowledge base grounding that Profound partially addresses. The key difference is VectorGap's focus on both monitoring AND optimization, not just visibility tracking.
VectorGap is generally better for small businesses because it offers a free tier with 3 audits/month and paid plans starting at $79/month. Profound starts at Enterprise (undisclosed, est. $2,000+/month), which may be too expensive for smaller teams. VectorGap's Academy also provides free GEO education to help smaller teams learn without additional consulting costs.
Profound does not offer anti-hallucination detection. VectorGap's anti-hallucination feature compares AI responses against your verified knowledge base to automatically detect wrong pricing, fake features, entity confusion, and outdated information. This helps protect your brand from misinformation being spread by AI assistants.
Profound supports 10+ models. VectorGap monitors 5 major AI platforms on standard plans (ChatGPT, Claude, Gemini, Perplexity, Grok) and 300+ models on Enterprise. Both platforms cover the key AI assistants that matter for brand perception, but VectorGap includes Claude access on all paid plans while some competitors gate it behind higher tiers.
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Ready to see how AI perceives your brand?
VectorGap's free tier lets you run 3 audits per month—no credit card required. See what ChatGPT, Claude, and other AI assistants say about your brand today.
Free plan: 3 audits/month, Gemini only. Upgrade anytime for more features.