Content Strategy Overview
Effective GEO content is based on:
- Your Knowledge Base (accurate facts)
- Your audit results (identified gaps)
- GEO best practices (structure and formatting)
Content designed for AI discoverability follows specific patterns that help AI systems cite and reference your brand accurately.
Recommended Content Types
Content types that work well for GEO:
**FAQ Content**
Question-and-answer pairs optimized for AI citation. Address queries where you're underperforming.
**Comparison Pages**
"Your Brand vs Competitor" content that helps AI position you accurately.
**Feature Descriptions**
Structured feature documentation that AI can reference.
**Use Case Pages**
Scenario-based content showing how different users benefit.
**Schema Markup**
Structured data to help AI understand your content.
Content Creation Process
1. Run a **GEO Audit** to identify gaps
2. Review your **Knowledge Base** for source material
3. Create targeted content addressing identified gaps
4. Add proper schema markup
5. Publish and monitor results
Ground all content in your Knowledge Base facts to reduce hallucination risk.
Best Practices
**Do:**
- Base content on verified Knowledge Base facts
- Add brand voice and style
- Include specific numbers and facts
- Publish to crawlable locations
**Don't:**
- Create content without factual basis
- Stuff keywords unnaturally
- Ignore formatting recommendations
- Publish without proper schema markup
Publishing for Impact
Content works best for GEO when:
1. **Published on high-authority domains** - Your main website, industry publications
2. **Linked from existing pages** - Internal linking helps discoverability
3. **Kept updated** - Stale content loses value over time
4. **Monitored for results** - Track BPI changes in subsequent audits
Allow 4-8 weeks for AI systems to incorporate new content into their knowledge.