What Is GEO?
GEO (Generative Engine Optimization) is the practice of optimizing content so AI systems can find, understand, and recommend it.
Unlike SEO (optimizing for Google's search algorithm), GEO focuses on:
- How AI assistants process and cite your content
- Whether AI recommends your brand in responses
- How accurately AI represents your products
With 50%+ of Google searches now showing AI summaries, and millions using ChatGPT for research, GEO is becoming essential for brand visibility.
GEO vs. SEO
GEO and SEO are complementary, not competing:
**SEO focuses on:**
- Keyword optimization
- Backlink profiles
- Page speed and technical factors
- Click-through from search results
**GEO focuses on:**
- Structured, factual content AI can parse
- Citations from authoritative sources
- Clear answers to common questions
- Content that AI can confidently recommend
Good SEO helps with GEO (discoverability), but GEO requires additional optimization for AI understanding.
How VectorGap Helps
VectorGap supports your GEO efforts through:
**Perception Monitoring**
Understand how AI currently perceives your brand. Identify gaps and opportunities.
**GEO Audit**
Analyze your website's AI-readiness with our 8-point audit covering llms.txt, schema markup, and more.
**Hallucination Detection**
Find where AI is getting things wrong so you know what to fix.
**Competitive Analysis**
See how competitors rank in AI responses and where you can differentiate.
GEO Content Types
Content that works well for GEO:
**FAQ pages**
Clear questions and direct answers. AI loves citing FAQ content.
**Comparison pages**
"X vs Y" content helps AI position you in competitive contexts.
**How-to guides**
Step-by-step content that AI can reference for instructional queries.
**Feature documentation**
Technical details AI can cite when users ask specific questions.
**About/Company pages**
Clear facts about your business that prevent hallucinations.
Getting Started with GEO
Start your GEO journey:
1. **Run a perception audit** to understand your baseline
2. **Build your Knowledge Base** with current, accurate facts
3. **Identify gaps** where AI is wrong or missing information
4. **Create targeted content** to address those gaps
5. **Monitor improvement** over subsequent audits
VectorGap's GEO tools help identify content gaps based on your audit results and Knowledge Base.