Why Track Competitors?
Your BPI score matters, but context matters more. A score of 70 is excellent if competitors score 50. It's concerning if they score 85.
Competitor tracking helps you:
- Understand relative positioning
- Identify what competitors do better
- Find gaps where you can differentiate
- Set realistic improvement targets
Adding Competitors
1. Navigate to **Competitive Intelligence** in your brand dashboard
2. Click **"Add Competitor"**
3. Enter the competitor name (as it appears in AI)
4. Optionally add their website URL
5. Click **"Add"**
VectorGap will start tracking this competitor in your next audit.
Competitor Limits
Competitors per brand vary by plan:
| Plan | Competitors/Brand |
|------|-------------------|
| Free | 0 |
| Starter | 2 |
| Growth | 5 |
| Scale | 15 |
| Enterprise | Unlimited |
Choose competitors that directly compete for the same audience and appear in similar AI queries.
Choosing Competitors
Select competitors based on:
**Direct competitors**
Same product category, same target market
**Aspirational competitors**
Larger brands you want to compete with
**Emerging competitors**
Growing brands entering your space
**Regional competitors**
Brands that dominate in specific markets
Avoid adding too many. Focus on 3-5 most relevant competitors for actionable insights.
What We Track
For each competitor, VectorGap monitors:
- **BPI scores** across all metrics
- **Mention frequency** in AI responses
- **Positioning** relative to your brand
- **Sentiment** in competitive contexts
- **Strengths/weaknesses** AI perceives
This data powers comparison reports and competitive alerts.