Report Overview
Comparison reports show:
- **BPI comparison** - Your score vs. each competitor
- **Metric breakdown** - Where you win and lose on each dimension
- **Share of voice** - How often each brand is mentioned
- **Positioning analysis** - How AI describes the competitive landscape
- **Trends** - How competitive position changes over time
Accessing Reports
1. Navigate to **Competitive Intelligence**
2. Select **"Comparison Report"**
3. Choose competitors to include (or select all)
4. Choose time range
5. Generate report
Reports can be exported as PDF for stakeholder presentations.
Reading the Report
Key sections:
**Executive Summary**
High-level positioning. Who's winning overall.
**Metric Comparison**
Side-by-side scores on accuracy, visibility, recommendation, etc.
**Share of Voice**
Percentage of AI mentions each brand receives in category queries.
**Win/Loss Analysis**
Specific queries where you outperform or underperform.
**Recommendations**
Suggested actions based on competitive gaps.
Using Insights
Turn insights into action:
**You win on accuracy, lose on visibility**
AI knows you well but doesn't mention you often. Focus on increasing presence in category content.
**Competitor wins on recommendation**
AI prefers them. Investigate why - pricing? Reviews? Features? Address the root cause.
**Share of voice declining**
Competitor is gaining ground. May need aggressive GEO campaign.