Understanding Your BPI Score

The Brand Perception Index (BPI) is a composite score from 0-100 that measures how well AI systems represent your brand. Unlike simple sentiment scores, BPI evaluates six distinct dimensions that matter for brand discovery and conversion in AI-assisted search. **Score ranges:** - 80-100: Excellent - AI is a strong advocate for your brand - 70-79: Good - Minor gaps to address - 50-69: Needs work - Significant perception issues - Below 50: Critical - AI may be actively harming your brand

BPI is calculated from six weighted metrics: **1. Accuracy (20%)** Does AI state correct facts about your brand? We compare responses against your Knowledge Base to detect outdated pricing, wrong features, or fabricated claims. **2. Credibility (20%)** Does AI cite sources? Use authoritative language? Present your brand as established and trustworthy? **3. Sentiment (15%)** Is the tone positive, neutral, or negative? Does it align with your brand voice? **4. Coverage (15%)** Are your key features and differentiators mentioned? Or just surface-level information? **5. Visibility (15%)** Where do you appear in responses? First mention? Buried at the end? Not mentioned at all in category queries? **6. Recommendation (15%)** Does AI actually recommend your product? With enthusiasm? Or just list you as an option?

For each audit query, we analyze the AI response and score it 0-100 on each metric. The scoring uses a combination of: - Semantic analysis (understanding meaning, not just keywords) - Knowledge Base comparison (fact-checking against your data) - Competitive context (how you're positioned vs. competitors) - Citation detection (identifying source quality) Individual query scores are averaged within each metric, then weighted to produce your final BPI.

Focus on the lowest-scoring metrics first: **Low Accuracy?** - Upload more documents to your Knowledge Base - Ensure your website has current, crawlable information - Consider a GEO content campaign to update AI training data **Low Visibility?** - Create content specifically optimized for AI discovery - Build citations on high-authority sources - Target the specific queries where you're missing **Low Recommendation?** - Strengthen social proof and reviews - Ensure comparison content positions you favorably - Address any negative signals AI might be finding Track changes over time. Meaningful BPI improvements typically take 4-8 weeks as AI systems update their knowledge.

Your absolute BPI matters, but relative position matters more. In the Intelligence Hub, you can compare your BPI against: - Industry average - Direct competitors - Top performers in your category A BPI of 65 might be excellent if your industry average is 55. Or it might be concerning if competitors score 80+. Use competitive intelligence to understand where you stand and where to focus improvement efforts.