What You'll Need
Before you start, make sure you have:
- A VectorGap account (free tier works)
- Your brand name and website URL
- 5 minutes of your time
That's it. No credit card required for your first audit.
Step 1: Create Your Account
Head to [vectorgap.ai/register](/register) and sign up with your email or Google account.
After confirming your email, you'll land in your dashboard. This is your command center for all things brand perception.
Step 2: Add Your First Brand
Click **"Add Brand"** in the sidebar. You'll need:
1. **Brand Name** - How your brand appears in AI responses (e.g., "Stripe", not "Stripe, Inc.")
2. **Website** - Your primary domain (e.g., stripe.com)
3. **Industry** - Select the closest match for accurate benchmarking
VectorGap will automatically detect your brand description from your website. You can edit this later.
Step 3: Run Your First Audit
Navigate to the **Intelligence Hub** for your brand. Click **"Run Audit"** in the top right.
Choose your audit settings:
- **Quick Audit** (5 queries) - Good for a first look
- **Standard Audit** (12 queries) - Recommended for regular monitoring
- **Comprehensive Audit** (20+ queries) - Deep analysis across all categories
Select which AI providers to query. Free accounts can use Gemini. Paid plans unlock ChatGPT, Claude, Perplexity, and Grok.
Click **"Start Audit"** and wait 1-2 minutes for results.
Step 4: Read Your Results
Your audit results show:
**Brand Perception Index (BPI)** - Your overall score from 0-100
- 70+ is strong
- 50-70 needs work
- Below 50 has significant gaps
**Six Metrics Breakdown:**
- Accuracy - Is the information correct?
- Sentiment - Is the tone positive?
- Coverage - Are key features mentioned?
- Credibility - Does AI cite sources?
- Visibility - Where do you appear in responses?
- Recommendation - Does AI recommend you?
Each metric shows what's working and what needs attention.
What's Next
Now that you've seen how AI perceives your brand:
1. **Add your Knowledge Base** - Upload product docs, FAQs, and fact sheets to detect hallucinations
2. **Add competitors** - See how your perception compares
3. **Schedule recurring audits** - Track changes over time
4. **Set up alerts** - Get notified when scores drop
Need help? Contact support@vectorgap.ai or check the [Academy](/academy) for in-depth courses.